Our Story

Evolving from three generations, a diamond cutter, a jewelry designer, and a software innovator joined forces in 2003 to offer a better way to shop for diamonds and fine jewelry. From the ground up, we've revolutionized the process; cutting out the middle man and connecting you directly to the world's largest & top rated diamond miners. We didn't stop there; we've built a state-of-the-art factory to create every piece of jewelry from start to finish with the highest quality materials in the industry. Combine all this with our world-class customer service and you end up with an experience unlike any other.

Quality Craftsmanship

Our model makers have worked at some of the most prestigious luxury brands in the world. With an obession for details your vision comes to life at the hands of lengendary artisans.

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Certified Conflict-Free Diamonds For The Good Of All

Ethically sourced from diamond mines in South Africa, Botswana, Namibia, Russia and Canada, all our suppliers are an integral part of their communities supplying jobs, building infrastructure and supporting their economies.

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Dream Big, Worry Less

No compromises. With us you get all the perks without breaking a sweat.